15 Steps to Successful Trade Show Participation


Posted on Wed 5th Jul 2017 at 3:02pm

Most people who handle trade show participation for their companies are not full-time events people* and this can cause problems when it comes to making the most of the opportunities that trade shows offer. Trade shows are different to the other forms of marketing that most exhibitors are familiar with in their normal “day jobs’ and this lack of familiarity combined with lack of preparation can lead some participants to question the value of their spend post-event when they become unsure as to whether or not their participation has been effective. This white paper presents a clear and logical structure for successful participation in trade shows whatever the level of exhibiting experience. It will be highly beneficial for trade show newbies and for show veterans who are always looking for new ideas and new strategies to improve results. It answers many of the questions commonly encountered by show management in their conversations with exhibitors and each of the 15 chapters within the white paper is a self-contained tactic that can be applied to address the problem highlighted at the start of the chapter.

Download at exhibitorsonly.biz

Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year's exhibition a success. We look forward to working with you again next year.”
Claire Cox, The Fireplace Marketing Company Ltd
“Just to say many thanks for the usual efficient service you and the chaps gave us at 20|21 international.”
Gay Hutson, 20/21 International Art Fair
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited

This site uses cookies as described in our Cookie Policy. To view cookies served on this website please review our Cookie Policy. Please continue to use the Showlite website if you agree to our use of cookies.