CASE STUDY: Mafka exhibition stand - Food & Drink Expo, 16-18 April 2018, NEC, Birmingham

Posted on Wed 5th Sep 2018 at 4:58pm

MAFKA is a major player in the Russian grocery market and wanted to use their presence at Food & Drink Expo to showcase their brand and products to a European audience. Showlite tendered for the contract and were appointed to design and build a custom stand.

Main objectives for MAFKA was to promote the product range: natural grains and pasta and to promote the MAFKA brand as a producer of natural products from Russia. Stand specifications were 33 sqm, 5.5m x 6m, 3 sides open.

Tracey Martin, Head of Custom Build, at Showlite commented: “We are already the main exhibition contractor at Food & Drink Expo and we were delighted to win the contract to design and build an eye-catching stand for MAFKA. The brief was to create a presence for MAFKA based on their brand image but also to reflect MAFKA’s growing position as a leading producer in Western Europe. We worked closely with MAFKA before the show and onsite to deliver and were really pleased with the final results. We have had great feedback from the team at MAFKA and look forward to working with them again.”

MAFKA commented: “We would like to say thank you to Showlite for the smooth preparation to Food & Drink Expo 2018. Our stand had eye-catching and practical design and during the exhibition we received a lot of positive feedback from our visitors. Our business goal was to present our products and Showlite helped us to realize it in a perfect way. We especially appreciated the hard work and great support we received from Tracey Martin!  If you need professional approach to create your stand in the UK, Showlite is the right company to collaborate with.”

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