Showlite Heroes - Image is everything


Posted on Mon 6th Nov 2017 at 5:44pm

David Edwards, internationally published commercial photographer and successful brand designer, talks about the importance of image

I remember when I was a young lad growing up my dad used to say to me "First impressions… they'll make up their mind about you in the first 30 seconds." It is something that has stayed with me and as a photographer I am acutely aware that image is the gateway to the person and it is important.

When I photographed the Showlite team the brief was… focus on the people, bring out their strengths, they are the unsung heroes who work behind the scenes delivering brilliant events.

Your team photos are a key part of your brand identity. If you look at the team photos they all follow a theme whilst still retaining individual personalities. They also seamlessly integrate with the overall look and feel of the branding and imagery across the website.

If you have a team you need to have everyone looking as if they are part of a cohesive group. This doesn’t mean your team need to be dressed in a uniform to look uniform, but it does mean there needs to be a strong theme running throughout. Your team is as much the store front as the product and arguably it is often the people rather than the product that makes the difference. This is what Showlite wanted to capture with the photography.

Showlite wanted to create a strong brand image and personality which set itself apart from the rest of the market and the team photos needed to be an integral part of this, particularly as they were going to form the basis of a new marketing campaign #showliteheroes.

Look at the Showlite website and how the theme is a continuous thread throughout. There is a major global food corporation that I consistently hold out as having the worst team photographs ever and possibly the worst website - there are smaller owner managed businesses that have better websites because they rely on their image to create their brand awareness. You can make any product or service interesting and exciting with a bit of thought.

Commission great images and give people a window onto how you do it, why you do it, who helps you do it… get the story going… because every business has a story and there is often an interesting back story. Engage your team and engage your customers… and remember everyone in the team is a hero!

David Edwards is an internationally published commercial photographer and successful brand designer. He is very approachable and always happy to discuss projects with new clients. www.image61.com

Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
““A massive thank you for helping us make this year’s Hearth & Home Exhibition a success.” ”
Claire Cox, Hearth & Home, Fireplace Marketing Company
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited
““Thank you so much for all your support on PATS this year. Showlite were absolutely brilliant.” ”
Jo Scotting, Head of Operations, Impact Exhibitions
““We always know we’re in a safe pair of hands with Showlite. They deliver professional results with attention to detail and focus on service.””
Jo Foreman, Operations Manager, Brintex
““I would recommend Showlite completely from the level of personal service, quality of work and positive work attitude to keep on going until the job is done.””
Emma Barratt, Managing Director, Broadway Events
““Thank you for all your help and support for the NFE show. We had a lot of last minute changes, and Showlite were very accommodating and professional.””
Angela Long, Sales and Marketing Executive, Wesley Media
““Many thanks to Showlite. Everything went really smoothly and the show looked absolutely fantastic.””
Mandie Lavin, CEO, NAFD
““Phex has never looked as good and the build-up and breakdown went really smoothly. Thanks to everyone. I look forward to be working with you again in the future.””
Julie Pollet, Operations Manager, Brintex
““Showlite are the ultimate in prior planning and preparation. We never have any problem and if we do have an issue we resolve it there and then. We love working with Showlite.””
Andrew Reed, MD, William Reed Events & Exhibitions
““Big thank you to Showlite … once again it was a pleasure working with you all again and look forward to 2018””
Sam Hunt, NMBS Events Manager
““Many thanks for the brilliant job you did on this year’s UKIVA which was a great success. The team pulled out all the stops to make sure everything was ready in time and ran smoothly throughout the day.””
Christine Valdes, Event Organiser, UKIVA, PPMA Group
20/21 British Art Fair, September 2017 ‘We would like to thank you and the team for an excellent build and all your help in the move to Mall Galleries after 25 years.” ”
Gay Hutson, Founder and organiser, 20/21 British Art Fair
“European Sport Fishing Show, October 2017 “The event looked great and the help and advice from Showlite throughout was invaluable.” ”
Tony Merigan, Founder, European Sport Fishing Show
““Thank you for being a magnificent partner to Highways UK. Love the Showlite can do attitude and the smiles and personality that come with it.” ”
Andrew Dowding, Managing Director, Essential Infrastructure Events
““We have had excellent feedback from exhibitors and visitors and this is testament to the excellent partnership we have with Showlite.””
Justine Devereux, Operations & Project Manager, Xmark Media Ltd
““It was great to have Jenni onsite as it really makes a difference having her help to co-ordinate all aspects of the project.” ”
Joel Swarc, Associate Director, Promotor Events Ltd

This site uses cookies as described in our Cookie Policy. To view cookies served on this website please review our Cookie Policy. Please continue to use the Showlite website if you agree to our use of cookies.