Showlite launch campaign to celebrate the unsung heroes in the industry #showlitehero

Posted on Mon 5th Jun 2017 at 1:35pm

Watch the #showlitehero video

Account managers, stand builders, electricians and carpet fitters take centre stage in campaign which looks at the people behind the scenes

5 June 2017 Showlite, who are celebrating their 25th anniversary in 2017, have drawn on the people behind the scenes as inspiration for the campaign which includes video, print and digital advertising and social media using the hashtag #showlitehero.

Paul Wicks, Chairman at Showlite, comments “Our team are responsible for building over 30,000 stands, laying 1,000 miles of carpet and switching on 500,000 lights each year. In total, the Showlite team support over 100 events from 50 organisers in 30 venues up and down the UK. This is a remarkable achievement and I wanted to celebrate the heroes who really are the backbone of our industry.”

Cathy Forsyth, Group Operations Manager at William Reed adds: “You really can’t put a value on the contribution the contractors play. Showlite were onsite for National Convenience Show, Farm Shop & Deli and The Forecourt Show and the service we received was exceptional. From the electricians, the shell scheme builders, the carpet fitters, the truck drivers and everyone working behind the scenes. It’s really important not to underestimate the role they play and I’m delighted to see this fantastic tribute to the unsung heroes who contribute so much to the overall success of my shows.”

The #showlitehero campaign launches on June 7 to coincide with Global Exhibitions Day.

About Showlite

Building Events, Building Relationships, Investing in People

Founded 25 years ago by Paul Wicks, Showlite has earned a reputation for being one of the most trustworthy and professional contractors in the industry, delivering all essential event services including shell scheme, electrics, lighting, furniture, flooring and graphics.

Finalists in the AEO Excellence Awards 2017 for Most Respected Company and Best Service Supplier, Showlite support over 100 events from 50 organisers in 30 venues. From the Farm Shop & Deli Show to the Festive Gift Fair, William Reed to the Craft Potters Association, the NEC to Westfield, Showlite are small enough to provide a flexible, personal service whilst having the capacity to provide large scale, multi-hall events. Regularly commended for our personal service, level of care and attention to detail, organisers and exhibitors rely on us for our technical excellence, energy and user friendly approach.

Find out more at

Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
“I have no hesitation in recommending Showlite as a professional and reliable supplier of contractor services. They are totally trustworthy and in touch with the latest regulations and requirements”
Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
“Showlite have worked hand in hand with us, investing in design, stock and materials developing an innovative product for our customers”
Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year's exhibition a success. We look forward to working with you again next year.”
Claire Cox, The Fireplace Marketing Company Ltd
“Just to say many thanks for the usual efficient service you and the chaps gave us at 20|21 international.”
Gay Hutson, 20/21 International Art Fair
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited

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