Simon Walton, Creative Director at Silverstream TV talks about the benefits of integrating a live TV experience into events In the past the most important thing at an exhibition was the exhibitor.  Visitors would flock to see the latest innov...

Jo Mayer, Head of Marketing at Showlite, takes a look at the event industry trends for 2018 in this blog post for ESSA I like to take in all the predictions and trends articles that pop into my newsfeed at the start of a year– it’s alw...

Engineering successful show participation for your company isn’t hard if you do the right things. But what exactly are those “right things?” By David O’Beirne, Publisher of Exhibitors Only Here are my top 20 exhibiting tips...

David Edwards, internationally published commercial photographer and successful brand designer, talks about the importance of image I remember when I was a young lad growing up my dad used to say to me "First impressions… they'll m...

Note, this article contains public sector information published by the Health and Safety Executive under the Open Government Licence. Face to face engagement with your customers at a trade or consumer exhibition is one of the most powerful ways to...

Most people who handle trade show participation for their companies are not full-time events people* and this can cause problems when it comes to making the most of the opportunities that trade shows offer. Trade shows are different to the other form...