Under the Spotlight with Miriam Sigler, Founding Director, Ways & Means Events


Posted on Sun 15th Dec 2019 at 8:50pm

What was your first job in the industry?

I got some work experience at the age of 13 working on a large conference and exhibition in Brighton. I went back every year for 10 years (skiving school to go work) met some people I still know to this day and fell in love with the industry.  

What has been your biggest challenge?

There isn’t an event I have done that hasn’t had a challenge and that's why we enjoy it! Every time I encounter a new challenge I am surprised, You can never be lulled into a false sense of security as there is always something round the corner to keep you sharp; from fireworks to animals pooing on stands, to managing a major incident - it's what keeps it interesting! 

Who’s inspired you?

I think this industry as a whole is inspirational. What it can achieve in a small amount of time, the people who support you in work and in a crisis and the banter that keeps us all going makes it all worthwhile! 

How has the industry changed?

I was explaining to the team the other day how I would sit and literally cut and paste new floorplans, literally cut with scissors and paste with pritt sticks ….. the sheer horror on their faces. I didn’t go on to explain the fax machine to them! 

What’s your criteria when selecting a supplier for your events?

We are strong believers in partnering with our contractors, service is as important to us as price and we want our contractors to be as invested in making the show work as we do. It a win for everyone!

About Miriam

With more than twenty years experience working in events management, Miriam Sigler has seen it all.  As Founding Director of Ways & Means Events, Miriam brings her vast breadth of industry knowledge to projects large and small.  Miriam’s long list of attributes include her uncompromising work ethic, attention to detail and ‘work hard – play hard’ attitude.  Coupled with her love of teamwork and head on attitude to problem solving, she has become a well-respected people member of the industry.  Her wealth of knowledge in all facets of events management has seen her direct countless successful projects including launches and rebrands as well as long standing successful event portfolios.  With her deep understanding of what stakeholders require from each event, she is truly an asset to every event.  Any project Miriam undertakes is creative, well-planned, detailed and colourful…very colourful!

Our Services

“The onsite team is always happy to co-operate with the inevitable last minute changes.”
Natasha Messer, Events Operations Manager, Prospects Events
“Showlite deliver exceptionally high levels of personal service. I know that I can rely on them to deliver throughout all aspects of the pre-planning, build and onsite work”
Mark Mayo, Director, Motorcycle Expo
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Mirabelle Chatterjee, Head of Operations, Nineteen Events
“We had the pleasure of having Showlite as part of our event team. The staff took the time, care and attention required to make sure that our exhibitors and us as organisers felt valued and looked after”
Diane Sheppard, Event Operations Manager, Quartz Business Media
“Over 1,200 exhibitors, almost 4 miles of aisle carpet plus enough shell scheme to cover two football pitches and it was the easiest get in we have ever had. Quite exceptional”
Andrew Reed, Managing Director, William Reed Business Media
“Showlite worked diligently with great speed to complete the build in the allocated time. We look forward to working with them at our next show”
Karen Harris, Operations Manager, Idex Media
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Bill Hammond, Managing Director, 3rd Street Group
“It has been a pleasure to work with Showlite who provided a seamless delivery both presite and onsite.”
Paul Clarke, Organiser, Installer Live
“My sincerest thanks go out to all Showlite staff who played an invaluable part in what seemed the impossible task. It goes without saying that I would not hesitate in recommending their services to others.”
Phil Valentine, Managing Director, ETES, Southern Manufacturing & Electronics
“I can honestly say one of the smoothest builds I have ever experienced on an event in over 17 years”
Nicola Greenaway, Managing Director, Nineteen Events
“We have a longstanding relationship with Showlite. They demonstrate a real professionalism and dedication and I look forward to working with the team again!”
Hannah Webb, Head of Operations, Hemming Group
“A massive thank you for helping us make this year’s Hearth & Home Exhibition a success. ”
Claire Cox, Hearth & Home, Fireplace Marketing Company
“Thanks to everyone at Showlite for a job very well done at The Mayfair Antiques & Fine Art Fair! The event went beyond expectation and there were hardly any glitches at all.”
Ingrid Nilson, Director, The Antiques Dealers Fair Limited
“I really appreciated the positive attitude of your team and the willingness to support unexpected problem situations onsite. It has been a great pleasure working with you both!”
Joy-Fleur Brettschneider, Marketing & Operations Director, Solar Media Limited
“Thank you so much for all your support on PATS this year. Showlite were absolutely brilliant. ”
Jo Scotting, Head of Operations, Impact Exhibitions
“We always know we’re in a safe pair of hands with Showlite. They deliver professional results with attention to detail and focus on service.”
Jo Foreman, Operations Manager, Brintex
“I would recommend Showlite completely from the level of personal service, quality of work and positive work attitude to keep on going until the job is done.”
Emma Barratt, Managing Director, Broadway Events
“Thank you for all your help and support for the NFE show. We had a lot of last minute changes, and Showlite were very accommodating and professional.”
Angela Long, Sales and Marketing Executive, Wesley Media
“Many thanks to Showlite. Everything went really smoothly and the show looked absolutely fantastic.”
Mandie Lavin, CEO, NAFD
“Phex has never looked as good and the build-up and breakdown went really smoothly. Thanks to everyone. I look forward to be working with you again in the future.”
Julie Pollet, Operations Manager, Brintex
“Showlite are the ultimate in prior planning and preparation. We never have any problem and if we do have an issue we resolve it there and then. We love working with Showlite.”
Andrew Reed, MD, William Reed Events & Exhibitions
“Big thank you to Showlite … once again it was a pleasure working with you all again and look forward to 2018!”
Sam Hunt, NMBS Events Manager
“Many thanks for the brilliant job you did on this year’s UKIVA which was a great success. The team pulled out all the stops to make sure everything was ready in time and ran smoothly throughout the day.”
Christine Valdes, Event Organiser, UKIVA, PPMA Group
“We would like to thank you and the team for an excellent build and all your help in the move to Mall Galleries after 25 years. ”
Gay Hutson, Founder and organiser, 20/21 British Art Fair
“The event looked great and the help and advice from Showlite throughout was invaluable. ”
Toby Merigan, Founder, European Sport Fishing Show
“Thank you for being a magnificent partner to Highways UK. Love the Showlite can do attitude and the smiles and personality that come with it.”
Andrew Dowding, Managing Director, Essential Infrastructure Events
“We have had excellent feedback from exhibitors and visitors and this is testament to the excellent partnership we have with Showlite.”
Justine Devereux, Operations & Project Manager, Xmark Media Ltd
“It was great to have Jenni onsite as it really makes a difference having her help to co-ordinate all aspects of the project.”
Joel Swarc, Associate Director, Promotor Events Ltd
“I would like to highlight the outstanding performance of Ross Isolda during the build up of the recent Foodex show at the NEC. I would like to thank him - and the boys on the tools also, for making the whole process as smooth as it was considering the challenge. ”
Phil Birch, Team leader, NEC mains services, NEC

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